We get this question a lot: “What’s the value of a podcast?” Or, more specifically, “How will investing in developing a corporate podcast help me win customers and grow my brand?

At Flywheel Associates, the answer is something that we know intuitively, but haven’t yet addressed in our series of podcasting articles. Here’s the short answer: podcasts help grow your brand by expanding your reach, attracting and engaging audiences, building trust, establishing loyalty, and driving revenue. How? …

How do listeners respond to scripted shows versus improvised ones? Does sounding “polished” lead to more listener engagement, or less? Should show hosts talk about their personal lives during interviews?

These were questions I sought to investigate in my recent dissertation, “Authenticity Attracts: Measuring Authentic Talk in Podcasts Against Online Community Engagement.” As a media and communication scholar, I have always been interested in mass rhetoric — specifically, how, why, and through what means language is used to influence human…

We are in the midst of a technology revolution that is fundamentally changing both our mindset and our execution. As a result, work itself is being transformed by a concept that very few people understand:

Fluidity.

It’s the overall mental, physical and emotional divergence from the rigid, binary, and compartmentalized…to…

The unknown is thrust in our faces every single day as we rush to catch up with some undefined yet omnipresent bar we’ve set for ourselves. COVID-19 accelerated the changes we were beginning to see in the future of work, but many were already underway well before the virus.

Changing…

In the past, the two most common professional goals were usually wealth creation and role advancement. Today, that’s not the case. Career success in 2021 is about creating alignment between your goals, intentions, activities, and environment.

But how? If there’s one thing COVID-19 and the resulting global upheaval has taught…

Flywheel Associates

Bridging the gap between strategy and execution creating momentum for your business. Posts by Connie Steele unless otherwise noted. Podcast: Strategic Momentum.

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